Organic leads are the dream of any business. To put in minimal effort and money and have new customers just come to you. It’s something every business owner tries to generate and some become obsessed with the idea. The reality is that even if you’re able to generate some leads that way, it’s unlikely that you will be able to generate a lot of business without putting in either effort or money.
If you want organic leads you will have to put some work into it. You have to start with a high-quality website and make sure that you are providing customers and potential customers with all the information and assistance they need. That includes having a chat feature on your site. You want to make it as easy as possible for someone to get answers from you because that builds trust which leads to sales.
Generating Organic Leads
Organic leads come from people who are looking for a product and service and find you where they are searching. That can be Google, talking with a friend, YouTube or anywhere else. If you want to have customers come to you, you need to go where they are looking.
- Get on Google: The world’s largest search engine is still going to produce the majority of your organic leads. Get on Google any way you can.
- Generate more video content: Google and social media platforms love video content. If you can shoot a five minute video each week about different topics, the content will rank on sites like YouTube.
- Start writing: Blogs still generate organic leads but they need to rank and also be shared.
- Look for sites that need your content: There are other sites that try to give consumers answers and information. Those are the consumers you want to reach so offer those sites your assistance.
- Start email campaigns: Email generates leads but you have to build an audience first. Look for ways to get as many emails as possible of a targeted audience and hit them with regular content.
- Network: Believe it or not, networking is still one of the best ways to generate organic leads. Get out to places where people will be and introduce yourself and offer to give them free information and guidance.
- Podcasts work, sometimes: If you want to make a podcast you have to understand that it’s the same thing as a blog.
- Optimize your website: Getting on Google is smart but there are other search engines as well. If you want to find really affordable and reliable traffic organically, optimize your site so that search engines rank you.
- Referral rewards: Encourage people to send you business. Give them motivation to recommend you other than the fact that you offer great services or products.
- Offer something free: A free consultation, a coffee mug, free t-shirts, people love free stuff. Give them something that motivates them to take action and contact you.
Organic leads are not impossible to generate but they do take time. Focus on where your audience is looking for companies like yours and learn how to get yourself on those platforms or in those areas as much as possible. Remember, it all starts with a great website and online presence.
