Marketing is a challenge for any industry, but law is certainly becoming more competitive each year. The average cost per lead in the legal field has now exceeded $100. That’s higher than any other industry and it’s only going up. The problem for attorneys is two-fold, major competition and competition that’s willing to spend to get the leads.
If you own your own law firm or are going on your own you need to have a strategy for generating new leads through marketing. DIY provides you with several options to consider and the reality is that you will not know which one works for you until you get going. A lawyer in Miami may see better results with social media while a lawyer in Houston may see better leads from organic rankings. This is why you have to try several options and see what generates results.
7 DIY Marketing Tactics For Attorneys
Do it yourself marketing strategies focus on platforms where you can create and manage your own profiles and content. Yes, creating regular content can take time but it generates real results, especially if you are putting it in the right spots. Let’s start with where you can get some quick views:
- Get on Google: The world’s top search engine isn’t going anywhere. In fact, more attorneys are finding quality leads of search engines than they have in the past. Why? Ads are not working as well as people are going through multiple candidates before making a decision and they like the answers they get from organically ranked attorneys over paid ads.
- Get social: Most social media sites are free and allow you to post a variety of types of content. More than likely platforms like Facebook, Instagram and others will not give you much traction without boosting. However, LinkedIn can help you get content and your law firm tons of quality visits and you can publish entire articles covering important legal topics and anything trending.
- Collect emails: Someone contacts you with a question, collect their email. Often, the best repeat business attorneys see comes from email marketing to old contacts.
- Ask for reviews: You need to build your online reputation and let clients know that they are getting outstanding service with you. Your clients need to leave reviews because it gives prospects confidence in your services.
- Offer free consultations: People have questions and if you want them to call, offer a free consultation. This is one of the best ways to get people to take the leap and actually contact you to learn more about their situation as well as their legal options.
- Talk locally: Networking events, get-togethers, seminars and anything else where local residents and business owners are meeting is a great place for you to be. Chances are the majority of those people will not have a lawyer and meeting you will not only give them insight, but someone to call if they do need legal assistance.
- YouTube: One of the best kept secrets about DIY attorney marketing is YouTube. Everyday, millions of people get legal guidance and advice from random platforms, including YouTube. If you are not posting videos on there you could be missing out on some real traffic.
None of these tactics will produce results in the first week. Some will take months to work but when they do, you will be generating free, high-quality leads. Start there with your DIY strategies and keep track of your results as well as the efforts you are putting into each option.
