No, realtors should not give up on social media. The rest of this blog covers the reasons why they should not give up and what areas of social media they need to focus on as each one offers its own value. There is also something else to consider, who is your target audience? Are you selling houses to middle-class income families? Then you have major competition. What about selling condos?
Each area of real estate has its own degree of competition. What you are looking for is how to compete in your area. The first way to compete is to show you know what you’re doing. How do you do that? By building a web presence with content, content is king and you can utilize it on all key platforms including Facebook.
How Facebook Still Gets Results For Realtors
People love checking out real estate, even of houses they have no interest in buying. It’s what they do to pass the time, it’s something they take an interest in with their friends. However, out of all that free non-interested traffic comes an interested party every one in a while.
Facebook groups get results. It’s that simple. Share a listing to local groups allowing residents to take an interest in a neighbor’s property. They may want to buy it themselves or they may know someone who would want it. It’s an easy way to sell a house or at least introduce yourself to thousands of locals who have an interest in real estate.
The Other Platforms Could Work, But….
Instagram will get you followers if you post great content. The problem is your content will be shared more on a national level. 1,000 views on Facebook from a local group usually means mostly locals are seeing the content. You cannot utilize Instagram that way unless you are running ads. There are ways to direct yourself and your content in a local direction, but it can be seen by people around the world.
LinkedIn is good for a web presence which is not to be overlooked. However, you’re not going to get the reach, especially locally you want, and it’s more difficult to target people based on their residency on the site. LinkedIn can get you a reach in local rankings if you are posting high-quality content.
Show The House, Give Free Info!
One piece of content, you show a house. Next, you give free information like talking about what to expect when buying your first home. Post it to Instagram and YouTube. Use the right tagging and description features and try to localize the description as much as possible with the information you need to share.
You do not want to focus on the platforms as much as the quality of the content. Even when you are giving free information via video, feature one of the houses you are showing. It gets you a second piece of content in the same location and your client would have no problem with that. You can also utilize your newsletters to direct people to your videos.
Don’t Hate On Google
People are not necessarily going to Google to find realtors. But they’re going there to check them out and make sure they are legitimate. They’re also going to Google to learn how to sell a house, homes for sale near me, and more. You can generate high-quality traffic for a fraction of the price by just having a strong web presence.
