Digital marketing services generate millions of dollars a year for local attorneys. The services vary based on the budget and area of law the attorney practices in. However, one of the key things lawyers want to learn this year is where that money should go and how much they should really be spending. The fact is that every year millions of dollars are also wasted by attorneys on marketing services that do not produce results.
Therefore, the best way to know where to spend the money and how much of it to spend is to breakdown the services every attorney should need or at least, needs to look into. These services focus on platforms that produce quality leads that convert. There are other places to go and market your services but they may not be as effective as these.
SEO
If you are ranked on page one as an attorney in your area, you are going to get phone calls. Even local SEO can be challenging depending on the area of law and the area the offices are located in. If you are looking for quality leads, you need to make sure that you are listed on Google and being found on page one.
Monthly cost for local SEO should be between $1,000 and $3,000 a month. National SEO should cost far more than that. However, in the case of national SEO, it is still always better to break it down by state and even city. You do not want to try to get ranked for a single keyword nationally because it will take far too long and far too much money to accomplish that. There are faster and more effective ways to generate traffic for a fraction of the price, starting with focusing on local consumers.
Email Marketing
Have you advertised on billboards and benches? Email marketing is 10 times more effective and cost-effective. You can target consumers based on their geo, age, income and more. This gives you the ability to send informational content to thousands of consumers in your area, effectively reaching a much larger audience than other local methods would allow. This direct messaging option via email also allows you to focus on a wider range of topics.
If you can create content that talks about your services, things people need to know, what their legal options are or even discuss something that is trending, you are going to keep that audience interested in your brand. If and when they need your service, or if someone they know is looking for an attorney, you are the one they will think of. Email marketing, without your own data, can cost $1,500 to $5,000 a month.
Digital marketing includes dozens of other options like social media, PPC, display advertising and more. Each of these can produce clients for you but could be more expensive. However, these services will produce faster traffic, especially if you have a larger ad budget to work with. Consider the marketing services that you can afford to stick with the longest.
